CBD Startups: Getting Started With Your Own Cannabis/CBD Brand
Has incredible growth in the CBD industry inspired you to dream about starting your own company? Maybe you’re currently working as a wholesaler or distributor for someone else’s brand, and you’re ready to branch out on your own.
If you’ve heard, there are challenges associated with marketing a CBD brand given the current confusion about the regulatory environment, that’s absolutely correct. But it’s no reason to give up hope. Oil Well CBD faced those very same challenges, yet scaled the hurdles and found success. There’s nothing we enjoy more than helping entrepreneurs build CBD brands, and instructing newcomers how to avoid common mistakes. Oil Well CBD is now one of the biggest CBD brands in Houston, and you’ll certainly benefit from our expertise in processing, production, branding, marketing, wholesaling, and distributing cannabis/CBD.
Our Story: Challenges We Faced Getting Into Legal Cannabis/CBD
We firmly believe that if you work hard, you can succeed. But we’re also realistic. From the outset, we knew we would run into some obstacles – and we did.
We got pushback from payment processors who didn’t want to take on the industry risk, and we dealt with suppliers who offered weak discounts even after requiring us to buy huge quantities per SKU just to get to a reasonable cost.
Many of the supplier companies we encountered sold questionable products that didn’t offer independently verified proof of which compounds were in their products and at what quantities. It’s crucial to know exactly what’s in the products you’re selling – not only so that you can build trust with your customers but so that you won’t violate governmental standards.
On the other end of the spectrum were the companies selling great products. However, these firms were not interested in letting their customers make their own brands. They had invested so much money in their facilities, R&D, and formulations that they were reluctant to let others take advantage of those resources.
Then there were the printing companies who demanded a huge fee just to set a label design template, and then required large minimum orders for only one SKU.
So, we decided to start from the ground-up. We sourced our CBD from a singular farm. That CBD is third-party lab tested. Everything from our label design, packaging, and online marketing is done by a team of experienced professionals with firsthand knowledge of the CBD industry. We source our CBD from a singular farm. That CBD is third-party lab tested. And now that we’re here, we want to make sure others just getting started don’t have to suffer as we did. We’ve created a simple way to start your own CBD business.
How Do You Start A CBD Business? How Do You Get Into The Cannabis Industry With OilWell CBD?
Our CBD Business Start-Up Kit is designed to make it easy to take the initial steps to launch your brand. For a reasonable cost, we can help you avoid the pitfalls we encountered when we entered the business.
Here’s what Oil Well CBD’s Business Start-Up Kit will provide to help you launch your CBD brand:
Identify the Best Products to Sell
Oil Well CBD sells the highest-quality, purest, and most potent CBD products. But which will be the best fit for your customers? It’s so important to learn as much as possible about the products you plan to sell, and Oil Well CBD will provide Certificates of Analysis (COA) for every product we offer. If you can share information about your customers and their needs, we’ll guide you to the best selection of our products.
Create Your Brand
Our background is in marketing, and we’re experts at branding. We’ll guide you in developing your corporate identity and help you identify the best ways to communicate your vision to your customers. A logo is not only one of the first marketing elements a customer sees, but it also quickly tells your customers what you’re all about. We can create your logo or consult with you about redesigning or tweaking an existing one.
Evaluate Supply Channels
After you’ve determined which products will best serve your customers, you’ll need to decide where to sell them. Making this decision will depend on where you believe your customers will seek out the type of products you plan to offer. Oil Well CBD can guide you to the sales channels that are the best fit for your business, based not only on customer behavior but also on supply channel costs. All potential channels should be evaluated based on potential volume and profit margin.
If you do decide to sell online, we’ll advise you about enterprise e-commerce systems. We want you to be able to have all of the tools you need to sell effectively and become profitable.
Build Your Website
Of course, you know you need a website, but the thought of creating one may sound intimidating if you haven’t built one before. Besides the simple tasks of designing it in a way that matches your brand aesthetic, you may not know the first thing about SEO or how to provide the kind of content that keeps users on your site and motivates them to explore the many different pages and areas of it. We have a lot of experience building effective websites and know how to get online searchers to find your page and then stay there. We can also advise you about the kind of content you need that will pull people in and make them want to stay awhile.
And if you’re planning to sell your products online, we’ll equip your site with WooCommerce so that it’s easy for customers to make a purchase through your website. All you need to do is set up your payment processor, and you’re ready to start selling your CBD products online.
Obtain Credit Card and eCheck Processing
One of the challenges we faced was finding a credit card company that was willing to do business with us due to the regulatory uncertainty of the CBD industry. We can steer you toward companies known as “high-risk merchants,” and since these companies want assurance that you’re trustworthy based on your financials and experience, Oil Well CBD will let you know what to do to make your case.
Create Your Packaging
After you create your logo, you’ll want packaging, labels, business cards, and other marketing materials that are consistent with that design. These elements are all extensions of your brand and will help to communicate your vision of the company and what it represents.
Oil Well CBD will steer you toward marketing collateral you may need and will help get you set up with all of it. We will even print your labels.
Beyond Set-Up for Your Start-Up
Once you’ve figured out the basics (who you’re selling to, which products you’re going to offer, where you’re going to sell them), and your website is ready to go, you’ll still need additional guidance. Oil Well CBD will gladly provide it.
Securing the Best, Most Consistent Source of CBD
Our customers say that Oil Well CBD provides the best source of cannabis/CBD in the industry. That’s because we work with only a select few suppliers who can turn out reliable, amazing strains that are pure, potent, and effective. These cultivators can be trusted to supply only the best materials. Let us be your source for the highest-quality bulk materials, and that will be one less thing you need to worry about.
So you’ve decided upon your supply channels, and they include CBD retail brick-and-mortar stores or even other online retail spaces. You’ll need to convince these establishments to reserve shelf space or “virtual” space for you. Your task will be to present a solid pitch that these retailers will respond to. Oil Well CBD can arm you with the data and research that will convince retailers to take on your products. Since Oil Well CBD has a good reputation and a lot of connections, we’ll gladly permit you to use our name to gain a foothold in this competitive retail environment.
Accessing Industry Data
Start-ups are at a disadvantage when it comes to gaining access to industry data. Data is expensive, and a new business doesn’t have the cash flow to purchase it. Oil Well CBD will provide the data you need to help you make ongoing decisions about which products have the best potential, the kinds of customer demographics you should be targeting, and many other insights that can impact your success. And there’s no time limit on this data; we’ll continue to provide it even after you’ve launched.
Marketing Your Product Online
CBD is in a unique category when it comes to opportunities for how and where to market it. First, you have to be very careful about promoting the health and wellness benefits of CBD because the FDA has signaled that it won’t tolerate that. You must be very cautious in how you pitch your products to customers. Oil Well CBD can give you some tips that will allow you to tout what you’re selling while treading carefully on verbiage about its benefits.
It’s also difficult to find a place to promote CBD since most advertisers want to stay away from it for fear of risking citations or even shut-downs. It’s very difficult to sell on Amazon or eBay, and even social media doesn’t want to touch it. So how do you get your message to potential customers?
SEO – search engine optimization – works to help online searchers find and click on your website by optimizing the content on your site for the most used keywords, terms, and phrases for your products and industry. Once interested searchers find their way to your site, there’s a good chance they’ll make a purchase. We’ve been using SEO to optimize content for quite some time, and we’d be happy to help you learn how to use it effectively for your own website.
Oil Well CBD Wants You to Succeed
Based on our experience with other suppliers, we’ve learned that some are strictly in it for themselves, but Oil Well CBD will go out of its way to help your start-up brand succeed. We are just so passionate about the CBD industry, and it’s our sincere desire to expand CBD usage to more of the population. Brands need help when they’re starting out – especially since it’s crucial to differentiate your products from competitors. Let us know what you need, and we’ll go the extra mile to assist you. We’d love to provide a tailored solution for your specific need. If you’re interested in custom bottling, labeling, formulation, or you want to create a new product, give us a call, and we’ll schedule a time to work with you.
And, of course, we’ll offer the fairest and competitive pricing in the industry, based on the value you’ll receive. That’s a promise!
What Happens If This Thing Takes Off For You?
Once your cannabis/CBD business takes off and begins to grow, we’ll still be here to provide market research, consultation, and low-to-no minimum orders of our products at the best possible prices. We’re on your side, and will always be available to help further your success.
What’s The Future Of Cannabis/CBD Businesses?
BDS Analytics, a major research company that explores usage and trends in the cannabinoid industry, predicts the CBD market will reach $20 billion by 2024. That’s an increase of almost 50% since 2018.
In 2020, most CBD products are still sold through dispensaries, but there’s been a gradual shift to supply channels like groceries, drug stores, convenience stores, vitamin shops, mass marketers, beauty retailers, spas, pet stores, and eCommerce. More of these channels are expected to expand their CBD offerings because they, too, see the potential of this industry.
SingleCare, the national pharmacy discount app, conducted a medically-reviewed survey that found that almost half of those who’ve used CBD prefer oils/tinctures, lotions or balms, and gummies. But the survey also discovered that these people – and even those who haven’t yet tried CBD – are open to trying it and are interested in a wide variety of products.
Oil Well CBD sees that product innovation is the future of the industry. There’s so much potential to create new ways to use CBD, and with our quality ingredients, new brands have the opportunity to stand out in what will be an even more crowded marketplace in the coming years.
Get Started on your Start-Up with Oil Well CBD
If you’re ready to create your own brand, you won’t find another CBD company that can offer the kind of value we do. From superior products to competitive bulk pricing, and outstanding customer service and consultation, Oil Well CBD stands atop our competitors.
Get in touch with one of our team members to discuss your goals. We’d love to show you how successful you can be with the right amount of expert advice and direction.
Some Cannabis Brands We've Created!
Ready to get started in the legal cannabis/CBD industry?