Search Engine Optimization for CBD Companies
It’s not too late to start your CBD company – CBD is on the rise and expected to grow. Brightfield Group predicts that the cannabis and CBD industry may reach $22 billion by the year 2022. Now is the perfect time to start a company with high potential to be lucrative and rewarding.
In this day and age, we, as a society, are becoming more health-conscious and seeking natural ways of achieving optimal wellness. CBD has been shown to provide health benefits and relief from various ailments, which is why the CBD industry has been thriving and is projected to continue thriving. Connecting consumers with a natural way to relieve pain and inflammation, get better sleep and have decreased anxiety and depression is rewarding to your character and your finances.
It is essential to realize that with the increasing popularity of CBD, so is competition in the industry. Due to the rise in demand for cannabis and CBD companies, an online presence is more valuable and competitive than ever. These new CBD companies must practice the most advanced online marketing techniques in order to stay in front of the consumer’s eyes and ahead of the competition. One specialized method of doing so is through search engine optimization (SEO) tailored explicitly for CBD companies.
What is Search Engine Optimization (SEO)?
Search engine optimization, referred to as SEO, is a process used by SEO professionals to drive organic traffic to your website when a potential consumer uses a search engine. Search engines such as Google, Bing, and Yahoo are designed to deliver websites and pages to consumers that are the most relevant to the keywords they are searching for.
At Oil Well CBD, our team is made up of SEO specialists who will optimize your website with essential cannabis and CBD industry terms and keywords with the goal of reaching the first page of search engine results pages (SERPs). When your website is listed on the first page of a search engine, it is proven to get more traffic and grow your business.
According to research done by Hubspot, 75% of people don’t scroll past the first page of SERPs. If you’re not ranking on the first page of search engines, you’re missing out on a lot of traffic and income. The Oil Well CBD SEO specialists know the cannabis and CBD industry. Through a specialized process, they have become known to deliver the highest quality SEO for CBD companies.
Specialists in SEO for CBD companies at Oil Well CBD have grown into one of the most valuable services that you can invest in with your business. With the understanding and passion for the cannabis and CBD industry, they know how to get your website and business out in front of thousands of potential consumers.
What are the benefits of SEO for CBD companies?
The most important benefit of SEO for CBD companies is the solution to getting your website and pages in front of potential customers already searching for your products or services. The added benefit of improving SEO for CBD companies is that when done correctly, SEO allows your social media accounts to come up on SERPs, further strengthening your internal community and gaining followers in your community.
SEO benefits can also be seen in the following categories:
The internet never stops running. SEO is a powerful way to reach online consumers at any time of day and anywhere in the world. Oil Well SEO for CBD companies will make sure that you have all the tools you need to market and promote your website at all times.
Credibility Increases with SEO
Most search engines like Google, Bing, and Yahoo tend to put the most credible CBD companies on the first page of SERPs that are related to specific industry phrases and keywords. When your website starts reaching the top of SERPs, this is because your webpages have been evaluated and determined to be the most relevant content from that specific search.
More Business Comes from More Traffic
It is a universal concept that the more people that visit your website become actual paying customers. The SEO specialists at Oil Well are devoted to driving as much traffic to your website from potential consumers that are more likely to already be interested in your business’ products or services.
Significant Return on Investment
SEO can help you get more organic traffic to your website, saving you quite a bit in advertising and marketing dollars. SEO for CBD companies is a specialized field that can explode your online presence and drive more potential consumers to your website, giving you a massive return of investment. Potential consumers that find your business through organic searches are more likely to convert to paying customers than that of paid advertising. In fact, up to 80% of online users ignore paid advertisements.
Success through Hard Data and Analytics
Analytical information regarding how your website is ranking against your competition is a great thing to have on hand so that you can measure your growth. However, that data is useless unless it ends up in the hands of experienced analysts. At Oil Well, our team is trained and specializes in helping you measure your growth by interpreting and communicating this data to you. Our team is experienced and has grown over time, just as search engines have. This allows us to have a better understanding of analytical tools and functions. We are continually refining our SEO process and take the number we see in the data and adjust your website for continued success.
Outrank Your Competition
The key to success in SEO for CBD companies is to outrank others in the cannabis and CBD industry for the essential keywords and phrases. Online users typically don’t venture off the first page of SERPs and will click on one of the primary links they see that provides them with the product or service they are searching for. When you start outranking your competitors’ potential, consumers may not even see their business website as they navigate to your site.
SEO for CBD Companies for Long-Term Success
Getting your website to rise to the top of SERPs is not a quick or magic process. SEO for CBD companies has been thought of as more of a marathon and not a sprint. At Oil Well CBD, talented SEO specialists have the experience to execute long-term and ongoing SEO techniques that will allow you to reap the benefits for years to come.
Why Do I Need SEO for my CBD Company?
The need for SEO in today’s cannabis and CBD industry are simple. In order to get your company in front of potential consumers, you need to do what it takes to get ahead of your competitors. The SEO experts at Oil Well CBD do just that. Through a specialized and in-depth process, your website will rank higher and come up on SERPs before your competitors’ sites. This drives more traffic to your site and increases customer conversion.
If your website is buried pages deep on search engines, you will be hardpressed to see your business grow. If you’re considering creating your own CBD company, you’ll need the tools to get you there. SEO is a chance to get one step ahead of the curve.
Why Do I Need a Good Website for SEO?
In order to rank high on search engines, many factors go into determining where your website and pages come up in SERPs. In order to rank high, you have to have a top functioning website that is built and customized for the user experience. The web design team at Oil Well knows precisely what goes into creating an excellent website that will help improve your SEO.
If your website speed is slow, search engines don’t like to serve your pages to online users. This is because the amount of time that it takes for a slow load is enough for people to abandon the website. Search engines only dish up the most well constructed and optimized websites to online users.
Easy to Create Fresh and Relevant Content
One factor that goes into where your website comes up in SERPs is a steady flow of fresh content. When you have a website that is built on WordPress, you’ll typically have a section that allows you to post blogs. This is a great way to continue to provide consumers with new information about your products, services, and industry. Our website designers at Oil Well CBD use WordPress to create beautiful, fast, and mobile responsive websites to help complement your SEO.
We have the ability to have a mini-computer at our fingertips. Most internet searches are done through mobile devices. In order to have a website that ranks high on SERPs, you have to have one that is explicitly designed to look and function correctly on mobile devices.
Ability to Take Online Payments
When your site is secure and protected by a secure socket layer (SSL) you’re able to use a payment gateway to receive payments online. Being able to receive orders and payments online has allowed thousands of small businesses to succeed in their industry. Websites that are built for security tend to rank higher on SERPs as they are determined to be more reliable.
A well designed and built website ranks high. The web designing team at Oil Well CBD has spent the time and gotten the experience to create beautiful, fast, mobile responsive WordPress websites. Learn more about our WordPress eCommerce websites here.
SEO for CBD Companies
SEO can be one of the most valuable tools a new CBD company has to its avail. If utilized correctly, you will be able to get an increase of organic traffic to your website and convert more potential consumers into life long customers. Outranking your competition is essential to having a cannabis or CBD company, and SEO is a great tool to help you do just that.
Contact us today to speak with a member of our team and see how we can help increase your business.